PHAT Carrot

This was a 1st Year group project that I was project manager for alongside being a designer of the logo and website of. Our aim was to make an idea for a device that incorporates AI to help with food sustainability. Our device was a plastic vegtable with in-built sensors to read the soil's PH, moisture level and nutrients. I mainly focused on the brand image for this project, focusing on creating brand guidlines and creating a prototype website on the layout, colours and further commitments of the brand.

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In this project, I really enjoyed helping guide my other coursemates with what would be best to make for the brand that benefits their own goals in what they want line of work they wanted to explore further. Due to this, everyone was working together and were passionate for the end product which had packaging, an app, an environment to show off how it works and a solid wireframe and start to a brand.

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Through this project, I gained a deeper understanding of time management and discovered a real passion for leading teams and driving progress together.