Typographic commercial

This was a Year 1 project I undertook, to create an engaging typographic commercial to sell a product. The product I chose was a collaboration between Bembury and Crocs. I chose this because I had seen it on my fashion news feed and there wasn't a video commercial for it at the time. My inspiration came from most tech company commercials as visually the croc collab looked like a high-tec croc to me. Alongside the animated typographics, I used close-up foggy shots of the croc to sneak peak the whole product at the end to dramatise it. I chose big blocky fonts to match the product and mysterious animation styles to build tension.